Ex. 11.1

Print Advertising Critique Sheet

Name: Datsun 240Z (product of Nissan)

Advertisement: Japanese Sports Car

1. What is the promise of benefit offered by this headline?

"Join a minority group" seems to me like they are advertising becoming part of a select few--not following the crowd.

2. How does the illustration demonstrate the product? How does this illustration attract attention?

The illustration is simply a picture of the car. It attracts attention because the car is the only thing in the picture.

3. What proofs of the promise of benefit in the headline are offered by the body copy?

The body copy talks about the "fortunate few" who "have been able to get their hands on one" referring to the minority group promised in the headline.

4. What action does this ad tell readers to take?

In a quite simple and straightforward manner, it tells readers to "go drive a Datsun..."



DATSUN 240Z