Advertising has changed dramatically over the years. It used
to be that consumers enjoyed commercials that more or less sounded the same: a
beautiful person smiles while enjoying the product as the narrator over-uses a
string of adjectives. A lot has changed. Now, everywhere you look is an ad of some
sort. And with new programs arising that allow consumers to skip over
commercials while watching their favorite programs, advertisers are in search
now more than ever for another way to reach the public; a public who spent less
than usual in 2009, and who has been continually spending less for 6 straight
quarters now. Something had to be done.
Advertisers have recognized the trends and are now seeking
to ride their waves. One example is the concept of product placement.
Advertisers simply pay a popular television show, and in return are able to
literally place their product in the show. This in fact advertises to the
subconscious of the viewer. Another way that advertisers have found to keep up
with the trends is advertising on websites such as YouTube. Before every
popular video now, there is an advertisement—some mandatory and others not—designed
to make consumers think about them.
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